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Home > 2007 Cyber Monday Sets U.S. Record
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2007 Cyber Monday Sets U.S. Record

While the Internet’s been around for decades, and consumers have been shopping online for nearly 15 years, sales from this year’s “Cyber Monday” rose 21 percent up from last year, setting a new U.S. record for online shoppers.

According to market research firm comScore Inc, U.S. online shoppers spent $733 million in one single day. Last year the same day, the numbers were 21 percent lower.

The average dollar spent per buyer decreased by 12 percent due to heavy online discounts and because new Cyber Monday shoppers tend to spend less than veteran buyers.

But because the number of online shoppers increased from 38 percent last year, overall sales skyrocketed.

According to comScore, Monday's sales saw an 84 percent increase from the average daily online spending totals during the last four weeks.

Black Friday vs. Cyber Monday - Retail vs. E-tail

The Monday after Thanksgiving has been coined Cyber Monday. It’s the Monday after Black Friday, when everyone runs to get brick and mortar deals.

But when they can’t find the deals they want in the stores, many come back to work on Monday, sit down at their work computer, and start looking for deals online. Data shows that 60 percent of Cyber Monday sales were done at a work computer.

The increase in online shopping is a result of higher confidence in the Web, websites becoming more secure minimizing the fear of theft and more consumers doing targeted shopping.

A whopping 44 percent of all Internet users were shopping online on Cyber Monday.

Web traffic peaked at almost 3 million hits per minute, with Amazon.com, Wal-Mart Stores Inc, Target Corp, Dell Inc and Best Buy Co Inc getting hit the most.

Internet Shopping Last Year

The busiest online shopping day last year was Wednesday, Dec. 13, yielding $667 million. Surprisingly, Cyber Monday last year was only the 12th busiest day in terms of sales for the 2006 holiday period.

Overall, online sales increased by 17 percent from the same days last year - more than $10.7 billion has been spent online from Nov. 1 through Nov. 26 this year according to comScore.