AT&T and Electronic Arts Bring "Spore Origins" to Wireless Customers

July 31, 2008

AT&T has announced an agreement with Electronic Arts and Electronic Arts Mobile to bring exclusive "Spore Origins" game content to AT&T wireless and high-speed Internet customers.

AT&T "Spore Origins" Offers Gamers Multiple Platform Choices

AT&T offers gamers multiple platform choices while "Spore" offers multiple ways and platforms on which to play the game. Players can customize nearly every aspect of their universe, including creatures, vehicles, buildings, and UFOs. "Spore" players create and evolve life, establish tribes, build civilizations, sculpt entire worlds, and explore a universe filled with creations made by other gamers.

"Spore" will be released in the U.S. September 7 for PC and Mac along with "Spore Creatures" on Nintendo DS. "Spore Origins" for the iPhone and additional mobile carriers will be available September 4.

AT&T's Exclusive "Spore" Content Highly Anticipated by Gaming Community

"The 'Spore' launch has been highly anticipated among the gaming community, and we are excited to have been able to expedite its delivery to our mobile customers," said Mark Collins, vice president of consumer products for AT&T Mobility.

"AT&T's comprehensive suite of communications services presents the opportunity to take entertainment content to a higher level of user experience," said Glenn Broderick, AT&T executive director of gaming."

Adam Sussman, vice president of publishing, Americas and Asia, for Electronic Arts Mobile, added, "EA's excited to extend our relationship with AT&T beyond mobile devices for the first time. This is a great opportunity to bring 'Spore Origins' to AT&T mobile consumers now, in addition to 'Spore' content to AT&T online consumers when the PC game launches in September."

AT&T's "Spore" Content for Wireless and High-Speed Internet Customers

AT&T's agreement with EA will provide both AT&T's wireless customers and AT&T High Speed Internet customers with exclusive "Spore" content including:

* Spore Origins: Designed specifically for mobile phones, "Spore Origins" is now available exclusively on AT&T mobile devices until September 4

* Spore Giveaway Offer: Beginning with pre-orders today and running until September 20, AT&T will be offering a complimentary copy of the full downloadable PC versions of "Spore" to new AT&T high-speed Internet customers

* Spore Creature Creator: Free PC download of the AT&T edition of the "Spore Creature Creator Demo" (the creature design tool) which includes exclusive content.