Minorities May be Affected Most by Switch to DTV

February 25, 2008

A recent Nielson Co. survey reveals that minorities may be more affected by the change to digital television next year than other groups. According to the survey, of the 13 million analog-only U.S. households (or 10.1 percent of all U.S. households), Hispanics make up 17.3 percent, African Americans 12.4 percent, and Asians 11.7 percent - more than 40 percent of households. Caucasian analog-only households comprise 8.8 percent of the total.

Survey based on data from 15,000 Households

As part of an overall television ranking forecast by the Nielsen Co., the survey was completed after 18 months of research which involved Nielsen staff visiting approximately 15,000 U.S. households.

Information on DTV Conversion

For complete details about the conversion to digital television in February 2009, go to: www.broadbandinfo.com/cable/digital-transition/default.html