Ponemon Study Ranks Verizon Internet Most Trusted in Customer Privacy

December 23, 2008

By Mike Peters

In a recent study, Verizon has been named as one of the most trusted top U.S. companies in the area of protection of customer privacy. In the results of a survey by research firm Ponemon Institute and TRUSTe, the online privacy evaluator, Verizon is the highest-ranked communications company for being the most trustworthy and for doing the best job safeguarding personal information. The survey tallied responses from nearly 6,500 adult U.S. consumers.

Verizon Internet Committed to Protecting Private Customer Information

"Verizon's commitment to protecting customer information and safeguarding customers' communications guides all of our business operations, so it is very gratifying to know that our customers recognize and appreciate our concern for their privacy," said Kathleen Zanowic, Verizon's chief privacy officer.

Verizon supports tens of millions of customers by managing billions of personal communications of all kinds flowing through its networks and engages in millions of customer transactions each year.

"We remain committed to maintaining and improving upon strong and meaningful privacy protections for consumers," Zanowic added. "The privacy of customer and employee information is an important responsibility, and we value the trust that is placed in us."

Verizon Internet Ranks Highest in Communication Companies for Customer Trust

In announcing the survey rankings, Dr. Larry Ponemon, chairman and founder of the Ponemon Institute, said, "Consumers want to do business with brands they believe they can trust, and we believe our study is a strong indication of which brands have best earned that trust." Besides being ranked highest among communications companies, Verizon scored in the top 20 of all U.S. companies for the first time.