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Home > Sony Pictures TV to Launch Web Show "Rocketboom"
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Sony Pictures TV to Launch Web Show "Rocketboom"

August 12, 2008

Sony Pictures Television (SPT) has acquired the worldwide distribution rights to Rocketboom.com. Under the agreement, SPT will manage Rocketboom's current distribution agreements and increase distribution across all platforms.

Rocketboom's Daily Show to be Available on Crackle.com

Rocketboom will be fully integrated with SPT's Crackle, including putting the daily show on Crackle.com, presenting the show with a Crackle player on the Rocketboom.com website, and distributing it over Crackle's syndication network, including direct to Sony BRAVIA televisions via BRAVIA Internet Video Link and mobile partners. Additionally, SPT will handle all of Rocketboom's ad sales exclusively.

Rocketboom: an Online Video News Program

Rocketboom is a creative online daily video news program based in New York City covering a wide range of information and commentary from top news stories to quirky internet culture. Rocketboom is distributed online for Mac's, PC's, portables, RSS aggregators like Google Reader, Bloglines, iTunes and Miro, iTV software and boxes like TiVo, Apple-TV, Pando and TVTonic, flash sites like YouTube, Metacafe, Myspace, Yahoo, Blip and Viddler via TubeMogul, P2P sites like Vuze, phone sites including iPhone and Nokia N-series phones and in various languages around the world via Dotsub.

"Rocketboom is a pioneer in the video blog space and millions of viewers flock to it for its irreverent entertainment," said Michael Arrieta, executive vice president, digital distribution and mobile entertainment, SPT. "We're thrilled to have it in our portfolio and to take it to the next level."

"We believe Sony Pictures Entertainment's experience as a TV and film company -- and their established prowess as a distribution and ad sales partner, bring an unparalleled level of resources and infrastructure to a company like ours," said Andrew Baron, creator of Rocketboom. "We also believe in Sony Pictures Television's overall strategy for the future and think they are a step ahead."