Cable Providers Offer MyLife Video On Demand

February 27, 2009

By Jennifer Hull

National Cable Communications has announced the launch of MyLife On Demand, a cable industry-wide, first-of-its-kind health and wellness video on demand (VOD) network. MyLife On Demand is now available through Comcast, Cox Communications, Time Warner Cable, Bright House, and other multi-system operators (MSOs) in the U.S. and is expected to reach the full footprint of digital wired cable subscribers in the near future.

MyLife On Demand Features Health and Wellness Information for Cable Viewers

MyLife On Demand uses the latest digital cable technology to deliver a wide range of relevant and comprehensive health and wellness information to enhance the lives of today's health-conscious consumers.

MyLife On Demand's programming covers topics such as health services, medical conditions, pharmaceuticals, oral health, vision, fitness, nutrition, and alternative procedures. MyLife On Demand brings together programming from the leading providers of health content in the U.S., including NBC Digital Health Network, HealthiNation, and ExerciseTV while providing easy access, highly relevant topics, and fresh programming.

MyLife On Demand Offers Programming from the Health Industry

David Porter, vice president of marketing and new media for Cox Media, said, "MyLife On Demand's health and wellness programming is now available 24/7 to educate consumers while providing the healthcare industry with a highly effective means to reach its audience. It is a priority for the cable industry to come together and roll out distinct products for consumers. We believe MyLife On Demand proves that commitment."

About National Cable Communications

Headquartered in New York City, National Cable Communications is a leading Spot Cable advertising firm. Jointly owned by three of the nation's largest MSOs - Comcast Cable Communications, Cox Communications, and Time Warner Cable - National Cable Communications represents all MSOs in the U.S.