American Idol fans sent 178 million texts on AT&T network
May 26, 2009
AT&T reported today that its customers sent more than 178 million text messages interacting with the TV smash hit American Idol this season, more than double the 78 million messages AT&T reported last year.
Text message traffic counted in the tally includes text messages users sent to vote for their favorite contestants and other ways fans interact with the show via text - such as answering weekly trivia questions and submitting questions to AT&T-hosted chat sessions with outgoing contestants.
The number of AT&T customers who opted to receive voting number reminders - a weekly text message listing all of the Idols and their voting numbers - increased by 70 percent from last season.
AT&T offered its customers a $1,000,000 Idol Sweepstakes this season. Kori Hoesel from Friendswood, Texas, received the grand prize - a trip to attend the American Idol season finale festivities with her daughter and the opportunity to take home a cash prize up to $1 million.
AT&T also gave fans a sneak peek of new videos from two past American Idol winners, Kelly Clarkson and David Cook, through the video-on-demand library on AT&T U-verse TV and online at att.net.
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