AT&T Music offering live webcast of Bonnaroo festival
June 11, 2009
AT&T plans to offer live streaming video of the music festival at Bonnaroo 2009 from June 12-14, for viewers on the AT&T web portal.
Live content from Bonnaroo 2009 will include performances from select festival artists, such as Snoop Dogg, Ben Harper and Relentless7, Paul Oakenfold, The Decemberists, Animal Collective and St. Vincent.
In addition, select performances will also be available on AT&T Music following the festival.
"Our goal is to keep music fans connected to their favorite artists even if they can't make the trip to Bonnaroo," said Dan York, executive vice president of content and programming, AT&T Converged Services. "With AT&T Music, every fan can enjoy the music and atmosphere of this unique festival live via the web."
The Bonnaroo Music and Arts Festival is a four-day, multi-stage camping festival held on a beautiful 700-acre farm in Manchester, Tennessee every June.
AT&T Music was launched in December 2008 to help deliver a more integrated consumer experience and expose music content to the approximately 11 million users of the ATT.net portal, the company said.
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