AT&T offers mobile TV package for NCAA March Madness
March 20, 2009
Fans of the NCAA Division I Men’s Basketball tournament will be able to watch all of the games available from CBS Sports on AT&T Mobile TV, the company announced.
Beginning with Thursday’s first round games, AT&T Mobile TV subscribers will be able to watch the action live on their mobile devices and cell phones through up to four additional seasonal channels aired by FLO TV.
AT&T said it is offering a two-month free trial to new AT&T Mobile TV subscribers and a promotional discount on its LG Vu handset.
In addition to exclusive coverage of the men’s tournament, subscribers have the option to subscribe to additional content from DIRECTV, which is offering interactive features called NCAA Mega March Madness.
This option allows users to watch up to four live broadcasts on one screen with the ability to tune directly to any of the games, with a scoreboard displaying the status of all the current round’s match-ups.
Users can also createand select their own picks for all the games in a tournament bracket provided through the service.
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