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Best Buy Conducts Workshops for DTV Transition

November 19, 2008

By Jennifer Hull

In an effort to help consumers prepare for the upcoming DTV transition, Best Buy - in partnership with the National Association of Broadcasters (NAB) - offered in-store workshops in 25 cities nationwide. The workshops marked the three-month countdown to the February 17 transition.

Best Buy and NAB Provide Information to Consumers about the DTV Transition

Local television personalities and Best Buy BlueShirt employees hosted the in-store workshops in Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Diego, San Francisco, Seattle, St. Louis, Tampa, and Washington D.C. At each workshop, local broadcasters were on-site to answer consumers' questions and discuss how the transition will affect their station's signal.

"We were pleased to partner with Best Buy to help ensure that no viewer is left without access to television due to lack of information," said Jonathan Collegio, vice president of the DTV transition at NAB, which is leading a massive campaign to educate the public about the transition. "These DTV workshops gave consumers a chance to meet face-to-face with local broadcasters and get their technical questions answered on the spot."

National Association of Broadcasters Information on the DTV Transition

For more information on the DTV transition, please visit www.dtvanswers.com, the official website of the National Association of Broadcasters' digital television (DTV) transition campaign. Launched in January 2007, the DTV campaign's mission is to ensure that no consumer is left unprepared for the February 17, 2009, federally mandated transition date from analog to digital broadcasting.