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Comcast asks FCC to promote broadband adoption

June 8, 2009

Comcast is asking the Federal Communications Commission to deploy resources for broadband adoption similar to its efforts on the switch to digital television (DTV).

David L. Cohen, the broadband executive vice president for Comcast, said in a post on the company's blog that an estimated 92 percent of Americans already have access to broadband internet.

The government's effort to reach the remaining small percentage of homes would require incentives and subsidies because it makes no economic sense for a company to build networks in those areas, he said.

Comcast will ask the FCC in its public filing today to promote broadband by focusing on education and public awareness to fight digital "illiteracy," Cohen said.

As for DTV - June 12th is the final day for consumers to make the switch - Comcast said it is readying rapid response teams to have digital service installed within 24-48 hours by calling the company.

The company is offering free basic cable for 12 months for new customers who sign up for at least one additional Comcast service. New customers who choose not to subscribe to an additional Comcast service can get basic cable for $10 a month for a full year.

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