Comcast buys Hartford music venue naming rights
April 15, 2009
Comcast jumped into the entertainment venue business with concert producer Live Nation, announcing that the broadband high speed internet and cable provider has reached a seven-year naming rights agreement for a venue in Hartford, Connecticut.
The former New England Dodge Music Center will now be called the Comcast Theatre, beginning with this summer's concert season, the company announced.
"We are excited to join with Live Nation to place our name on one of the most-loved entertainment venues in Connecticut," said Michael Parker, vice president for Comcast in Connecticut. "As we continue to invest and grow throughout the state, this partnership underscores our long-term commitment to delivering an unparalleled entertainment experience to our local customers."
The Comcast Theatre, which is owned and operated by Live Nation, can accommodate 25,000 people and hosts approximately 20 concerts per year, Comcast said.
This summer's lineup of concerts at the venue will include Nickelback, Brad Paisley, Rascal Flatts, Coldplay, Phish, Kenny Chesney, Toby Keith and Dave Matthews Band, with others expected to be announced shortly.
Comcast said it has made significant investments throughout Connecticut to improve its offerings over its fiber-optic network, including high definition television, video-on-demand, digital video recorders, high speed internet and phone services.
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