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Comcast Launches Online and VOD Pink Ribbon Campaign

October 1, 2008

By Jennifer Hull

Comcast has announced it will initiate a campaign intended to raise public awareness and provide information about breast cancer. The campaign, called "Pink Ribbon," is a dedicated, multi-platform video-on-demand (VOD) and online initiative that provides informational, inspirational, and entertaining programs about the disease.

"Through the Pink Ribbon campaign, we're providing our customers with access to leading health experts and entertainment content," said Matt Strauss, senior vice president, new media for Comcast. "We're excited to build upon the success of last year's initiative by working with a leading breast cancer organization, Lifetime Networks, and other entertainment providers to offer more than 20 hours of breast cancer-focused programming through our signature On Demand service, and at our Web sites, Comcast.net and Fancast.com."

Comcast's "Pink Ribbon" Offers Dozens of Programs About Breast Cancer

Viewers have access to dozens of programs about prevention, living with and surviving cancer, along with health and treatment advice. Comcast's "Pink Ribbon" campaign offers more than 20 hours of original and entertaining content from program partners Lifetime Networks, HBO, Showtime, Logo, Bio Channel, CNN, ABC, The Style Network, Discovery Health, ExerciseTV, Parents TV, TLC, and WB.

Comcast "Pink Ribbon" Available During Breast Cancer Awareness Month

Beginning this week and continuing throughout the entire month of October (Breast Cancer Awareness Month), Comcast customers with On Demand service will have free access to programs that will encourage and inspire women who are fighting or have survived breast cancer, including episodes of HBO's Sex and the City, Showtime's The L Word, celebrity bios from Bio Channel, and the star-studded Lifetime Original Movie Living Proof starring Harry Connick, Jr. Living Proof tells the moving true story of Dr. Dennis Slamon, the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin, and his effort to keep the drug trials afloat and save the lives of thousands of women.