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Comcast Media Center Signs Deal with ITV Services Company

October 31, 2008

By Mike Peters

Comcast Media Center (CMC) has announced a joint marketing agreement with Itaas Inc. that will advance application development and time to market for cable's enhanced and tru2way services. The companies are partnering to provide expanded enhanced television (ETV) and EBIF-compliant application development and testing support for the HITS AxIS platform, a central meeting place for companies that want to advance interactive television.

Comcast Media Center Provides Expanded Enhanced Television (ETV)

"Itaas' considerable experience in interactive television application development, testing, integration, and post-deployment support will help expand support for our HITS AxIS platform," said Gary Traver, senior vice president and chief operating officer of Comcast Media Center. "Together, we will help expand the pool of application developers using the ETV and tru2way platforms and offer expanded toolsets that translate into quick and efficient rollouts of compelling enhanced television services available on today's set-top boxes."

Comcast Media Center and Itaas Team Up

Comcast Media Center and Itaas will jointly offer application development, quality assurance, testing, and integration support from Itaas for the Comcast Media Center HITS AxIS platform. Service providers and application developers will gain access to state-of-the-art lab facilities and equipment available through the HITS AxIS platform and a large selection of tru2way and legacy set-top boxes. Itaas, leveraging its "istart" developer program, will enable content providers and application developers to submit their tru2way and ETV applications for testing. As part of their testing, Itaas will replicate the robust cable plant profiles the Comcast Media Center uses to deploy and sustain iTV applications for its MSO partners, which employ a wide array of cable infrastructure profiles.