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Comcast Unveils More Than 1,000 HD Viewing Choices

October 24, 2008

by Jennifer Hull

Comcast recently announced that it now offers more than 1,000 high-definition (HD) viewing choices to its customers across the U.S. The announcement confirms Comcast's goal of significantly increasing its HD programming by the end of 2008 and marks a milestone for "Project Infinity," the company's concept to have every movie, television show, video, or user-generated content that a producer wants to make available On Demand.

Comcast Focuses on High Quality HD Content

"Consumers can't get enough HD, so we're now offering over 1,000 HD choices, five times more than last year," said Derek Harrar, general manager and senior vice president of video services for Comcast. "However, it's not just about HD volume, but about having the highest-quality content consumers really want, whether they want to watch live or on their schedule. With the best HD movies, top-rated HD shows, and the hottest HD music all On Demand, we're delivering the future of HD television, today."

Comcast Reports Significant Increase in HD Viewership

Comcast reports that HD viewership has increased 50 percent over the past four years and more than a quarter of homes that have HD cable have two or more television sets receiving high-definition broadcasts. Increasing viewership, in combination with the prediction that 90 percent of U.S. households will have access to HD by 2011, helped drive Comcast's commitment to greater HD offerings.

New Comcast HD Offerings Match What Consumers Want to Watch Most

In the mix of Comcast's 1,000 HD viewing choices, Comcast customers can select from a wide array of HD programming to satisfy their desire for more HD sports, movies, TV shows, and music.

These include live HD sporting events through all of the major local broadcasters, Comcast SportsNet, ESPN, and ESPN2, TBS, TNT, and Versus; more than 200 HD movies; nearly 300 television shows including highly acclaimed television series like "Mad Men," "Weeds," and "CSI," which are available on HD On Demand the day after they air; and hundreds of music offerings.