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Emmys Recognize Broadband Entertainment

Content Created Exclusively For Broadband To Compete With Network Content

This year, the Academy of Television Arts and Sciences (ATAS) will recognize the ever-growing relationship between broadband and television entertainment with its awards for television content distributed solely over broadband. This means that any television distribution over broadband is now eligible for all categories of the Primetime Emmys.

ATAS Interactive Media Peer Group co-governors Brian Seth Hurst and Macelino Ford-Livene announced this monumental development last week.

Finalists in the category of enhanced or interactive programming include AOL Music On Demand, from AOL/Time Warner Cable/Zetools; CNN Enhanced, CNN; DirecTV Interactive Sports, DirecTV; and TiVo Service, TiVo.

For enhanced or interactive programming-new delivery platforms, the finalists include ABC.com Full Episode Streaming Player, ABC; Danny Bowles and the Jade Treasure, Stranger Adventures, Riddle Production in Association with Red Car; MLB.TV Mosaic, MLB/Ensequence; and Vongo Video Download Service, Vongo.

ATAS' Interactive Peer Group began awarding Emmy statuettes last year. This year's finalists were chosen by members voting online for the third year.

Winners will be announced July 26 at the American Film Institute Digital Content Festival, with the winners receiving their Emmys on August 19 at the Creative Arts Awards at the Shrine Auditorium in Los Angeles. More information about the Emmy awards and the nominees for Interactive Programming can be found at the ATAS web site: www.emmys.org

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