Fiber-to-the-home broadband a selling point for homes
June 30, 2009
Research sponsored by Verizon shows that fiber-based telecommunications services like Verizon FiOShigh speed internet and FiOS TV could be a major selling point in the real estate market.
A national study of U.S. broadband consumers by RVA Market Research and Consulting, released this week, shows that fiber to the home ranked higher in the survey than green space, a security patrol, a community pool, a park or a fitness center among sought-after amenities, Verizon said.
Among those buyers who previously had broadband over fiber all the way to the home, 82 percent rank it as the leading real estate development amenity.
"The message to the real estate market is to put a sign on the lawn and a line in your ad saying, 'This place has fiber,'" said Joe Savage, president of the Fiber-to-the-Home Council.
In another RVA study, very high-speed internet ranked second only to landscaping and location on a list of 23 amenities, ahead of features such as pools, home automation, shops, a fitness center, a dog park, a golf course, Wi-Fi at the pool area, day care or concierge services.
"Teleworking is on the rise again and nothing beats a 25 or 50 megabit-per-second downstream link for just-like-at-work service," said Bill Heilig, Verizon vice president of corporate marketing.
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