Google and TiVo both give web video a boost
August 5, 2009
Broadband internet scored two more wins today against cable with Google's announcement that it will acquire On2, a developer of video compression technology for improving web video on YouTube and TiVo's announcement that it will provide more free web content through its DVR service.
Web users are reaping the benefits of the improved download and upload speeds offered by broadband internet technology as more and more people are going online to watch video, including TV programs and movies.
According to internet market research firm eMarketer, the number of U.S. online video viewers will grow to 188 million in 2013, up from 144 million this year. Web video viewers will make up 85 percent of broadband internet users in 2013, rivaling email and search as the most popular online activities.
TiVo's move to offer hundreds of new free web videos directly to subscribers includes the capability of video podcast providers to publish video content to TiVo DVRs using Really Simple Syndication (RSS) and H.264 video.
Cable companies are trying to keep up with the web video phenomenon by offering some content online. Comcast and Time Warner Cable are promoting a concept called TV Everywhere that intends to share content across broadband internet and cable platforms.
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