Half of audience for season premieres viewed shows later on DVRs
March 12, 2009
Roughly half of the viewing for six out of the seven January 2009 network season premieres was on a time-shifted basis, with viewers watching the programs on digital video recorders (DVR) at a later time, according to TiVo's StopWatch rating service.
The network series Lost drew 67 percent of its viewers on a times-shifted basis and the series 24 had 64 percent of viewers recording the programs and tuning in later, TiVo reported. About 60 percent of viewers of American Idol watched the program later on DVR.
Todd Juenger, vice president of research and measurement for TiVo, said some viewers were not counted because they tuned into the programs more than 14 days after they originally aired.
"As DVRs proliferate, and other forms of on-demand program access also grow, the industry will need to embrace new measurement paradigms for the billions of dollars at stake," Juenger said.
Several programs making their series debuts in January experienced lower time-shift viewing than the already established programs, he added.
The StopWatch service also measures which advertisements DVR viewers watch and which ones they fast-forward through to get back to programming. Bud Light beer was the brand with the commercials users skipped over the least in January.
Search Broadband Services By Company/Provider
Learn More About Types of Broadband Service
Did you know that 63% of Americans have broadband Internet service at home.
Learn more.
With cable TV, you don't have to worry about digital transition or picture quality.
Learn more.
Most digital voice services will let you keep you old home # & save more money.
Learn more.
