Half of consumers would drop mobile broadband to save money
June 26, 2009
In tight budget times, U.S. consumers are far more likely to cut back on their mobile broadband than their other services such as home high speed internet or voice plans. A new survey found that 48 percent of consumers said they would drop mobile broadband completely.
The survey by Strategy Analytics found that only 10 percent of Americans would drop their home broadband internet. Two-thirds of respondents said they would leave their home broadband plan unchanged, while 21 percent said they would switch to a lower tier.
"These results suggest that, while American consumers consider home broadband service to be a vital utility, they see mobile data service as simply nice to have," said David Mercer, vice president of the Strategy Analytics digital consumer practice.
Respondents also indicated that wireless cell phone service is highly valuable, even in tough times. The survey found 51 percent who said they would leave their wireless voice plan unchanged, while only 19 percent said they would drop their wireless plan in tough times.
Under the same scenario, 12 percent of Americans said they would drop their cable TV service completely, while 41 percent said they would scale service back to a lower tier.
Fifty-six percent of respondents said they would make no changes to their home fixed voice service.
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