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HITN TV and DISH Network Work to Inform Latinos About DTV Transition

November 17, 2008

By Jennifer Hull

DISH Network and the Hispanic Information Telecommunications Network (HITN TV) have expanded on a joint comprehensive initiative to inform Latino communities about the transition to digital television. New consumer-direct DTV video conferences and on-site workshops have been implemented throughout New York and Puerto Rico with viewer participation from sites in California.

DISH Network and HITN TV Address DTV Transition Issues for Latinos

Possible barriers concerning the upcoming digital transition that may face the Latino community include lack of access to Spanish-language information, misinformation about the need to purchase new television entertainment systems, and lack of information on how to install converter boxes. Another issue that Latinos are expected to face are expiration dates for coupons.

The grassroots approach incorporates live video conference workshops to teach consumers how to obtain and install converter boxes, public service announcements on HITN TV featuring Commissioners Jonathan Adelstein and Robert McDowell of the Federal Communications Commission (FCC), and consumer-direct converter box dissemination in New York and Puerto Rico. On-site support workshops allow viewers to apply for and obtain converter boxes and coupons.

DTV Videos and On-Site Workshops from DISH Network and HITN TV

"Digital television will bring exciting advances in broadcast technology that could significantly increase the quality and scope of HITN's educational programming and services," said Jose Luis Rodriguez, president, CEO and founder of HITN TV. "As the nation's only television network dedicated to public service programming for Latino audiences, we are excited to provide live workshops that ensure that Spanish-speaking consumers will receive on-site support at these workshops."