Interactive TV highlights trade show this week
March 30, 2009
Tru2way technology, a national software platform that enables cable's interactive services to be delivered to two-way plug and play TVs, set-top boxes and other devices, will be prominently displayed at the Cable Show '09 in Washington, DC April 1-3.
The trade show hosted by the National Cable & Telecommunications Association (NCTA) could be seen as a product launch for tru2way. Major cable operators have committed to support the tru2way platform on their systems covering more than 90 million U.S. homes by the end of 2009.
The industry is also rolling out EBIF (enhanced binary interchange format), which defines a simplified data format for interactive applications that can run on legacy leased devices with more limited resources. EBIF applications bring interactivity to set-top boxes which lack the Java-based tru2way middleware.
Cable operators Comcast and Cox Communications are among those supporting the new technology.
Mark Hess, vice president of video product development for Comcast, said this year's Cable Show "is packed with great examples of how the industry is moving from developing a common platform to being able to deploy applications on it that will continue to change how consumers interact with the programming on their televisions."
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