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Internet video traffic grows 11 percent in March

April 28, 2009

The number of videos viewed online grew 11 percent in March, according to the latest report from comScore.

U.S. internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February, comScore reported. Google led the way with 41 percent of all U.S. online video viewers, at popular website property YouTube.

Yet content providers have been making gains against the free video website, with Fox Interactive Media ranked second with 437 million videos viewed (3 percent of traffic), followed by Hulu with 380 million videos viewed (2.6 percent).

Hulu has made a major marketing push with advertising, which seemed to pay off in March, the first time Hulu has cracked the top three in the ranking of number of videos viewed.

High speed internet access through broadband from providers like Verizon, AT&T and Cox is no doubt contributing to the growth of online video viewing.

Nearly 150 million U.S. internet users watched an average of 97 videos per viewer in March. Google eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008.

In terms of actual viewers, Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo and Hulu, comScore reported.

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