Nielsen: Mobile internet users up 74 percent in two years
May 13, 2009
Smartphones are allowing more people to go online on the go - there are 74 percent more mobile internet users today than just two years ago, according to survey results published by Nielsen Online.
As more people switch over to internet-enabled cell phones - called smartphones - they are driving the wireless market to add more data capacity and handset manufacturers are building better, smarter smartphones.
The most consumer-friendly of the smartphones, Apple's iPhone, had a U.S. audience of 5.1 million unique users in January 2009, Nielsen Online reported. Though this number is just a fraction of all mobile broadband users, the iPhone's popularity has inspired greater mobile media adoption, Nielsen Online said.
According to Nielsen Online's Global Landscape report, iPhone users are unique - for example, they are more than four times as likely as a typical subscriber to use mobile internet, six times as likely to use mobile applications and six times as likely to consume mobile video.
The smartphone marketplace will have some broader competition for consumers this summer, when the Palm Pre, new BlackBerry models and Google Android phones.
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