Red Sox On Demand viewed 100k times in one month

July 21, 2009

Red Sox fans have accessed a new on demand feature that allows them to watch team-related content at any time 100,000 times since the Red Sox On Demand channel was introduced last month, according to Comcast, the cable and high speed internet provider that offers the service.

Comcast Red Sox On Demand is the number one category of locally produced On Demand programming in New England since its inception June 17.

Programming available for Comcast subscribers includes season recaps, player profiles, minor league coverage and features depicting life behind the scenes for viewing at fans' convenience, with the ability to pause, rewind and fast-forward.

Other content gives fans a closer look at the Cape Cod League, the Salem Red Sox and the Greenville Drive.

"Clearly, Red Sox fans have embraced Red Sox On Demand as an essential way to keep up with their team," said Sam Kennedy, a marketing executive with the Red Sox. "We knew this would be popular - after all, these are the fans who have filled Fenway Park for 514 consecutive games and counting."

Steve Hackley, senior vice president for Comcast's Greater Boston region, said: "No matter what the game schedule says, the Sox are literally always on."

Search Broadband Services By Company/Provider

Learn More About Types of Broadband Service