Stock analysts bullish on Comcast broadband TV trial
September 11, 2009
TV Everywhere from Comcast is getting a lot of hype from stock analysts and industry observers, who sense that the company's broadband internet and cable-TV-content sharing platform might be a winner.
Comcast, the country's largest broadband and cable provider, is likely to start its nationwide TV Everywhere service, named On Demand Online, within the next couple of months. TV Everywhere is basically a broadband video service that will enable pay-TV subscribers to watch premium cable programming online over broadband networks.
Zacks.com market research analysts said TV Everywhere will unite content across TV, mobile handsets and computers and notebooks. The versatility of a broadband internet connection and Comcast's authentication system will link pay-TV subscribers to watch cable programming.
Thursday, the company declared that the trial run resulted in a successful authentication to protect premium content - which is provided by entertainment companies, including Time Warner, TBS, TNT, HBO, CBS and many other networks.
Time Warner Cable and telecom giant Verizon Wireless have also decided to start the trial run of their own version of TV Everywhere services.
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