Time Warner Cable Launches "Roll Over Or Get Tough" Campaign

November 26, 2009

Time Warner Cable has launched a multi-facted campaign on behalf of its customers to target unfair price demands by television programmers.

Programmers who operate broadcast and cable networks (and create television content) often call for price hikes when contracts come up for renewal. Oftentimes, the suggested price hike reflects as much as a 300% increase. Since cable companies such as Time Warner Cable are the ones to pass this additional cost to their customers, they end up taking the blame.

Time Warner Cable has therefore taken a stand and launched the website titled www.rolloverorgettough.com so customers are able to give direct feedback on this issue. If you are a current Time Warner Cable customer, visit www.rolloverandgettough.com and voice your opinion today.

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