Time Warner will post promo internet videos on YouTube

August 21, 2009

Time Warner has announced an agreement with Google's YouTube to put short-form Time Warner content, including clips from movies, television shows and news programming, on the popular free internet video site using a Time Warner embeddable player.

Consumers will have easier access to clips, including CNN news coverage, Cartoon Network and Adult Swim animated shows and popular Warner Bros. Television productions like Gossip Girl and The Ellen DeGeneres Show.

Another Time Warner property, HBO, has been programming a branded channel on YouTube since early last year with promotional content from shows including True Blood, Hung and Entourage.

Time Warner said the deal gives the cable and broadband internet company the ability to create separate channels for its key participating brands as well as to control and sell the ad time on YouTube.

"Our agreement with YouTube helps us expand the amount of our promotional content, animation and news that we already make available online," said Jeff Bewkes, Time Warner chairman and CEO. "Working with YouTube, we expect to improve our ability to monetize this short-form content through new and creative advertising initiatives."

Clips will include advertising, with time sold by Warner Bros. Entertainment and Turner Broadcasting System.

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