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Two-thirds of Americans use broadband internet for financial needs

July 17, 2009

As the economy has grown worse over the past year, 69 percent of U.S. adults have used broadband internet to access information about solutions to financial problems, such as job searching and price comparisons, a new survey shows.

Some 52 percent of American adults have either lost their jobs, seen their investments fall by more than half their value, suffered a pay cut or watched their house lose half its value in the past year, according to the survey from the Pew Internet & American Life Project.

The survey found that among broadband internet users, going online is the top source for information on coping strategies during the recession.

Of the broadband internet users who go online for "personal economic reasons," Pew said 67 percent have looked for the lowest price available for something they needed to buy and 41 percent have searched for information about jobs.

Lee Rainie, director of the Pew Internet & American Life Project, said broadband internet users are seeking practical advice as well as going online "to gain understanding of what went wrong and what policies might fix the economy."

Raine said broadband internet is also how many users share ideas - and rants - about hard times on blogs and social networks.

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