Young demographics adopting web-to-TV video
May 4, 2009
Technology-savvy young people have already begun adopting web-to-TV capabilities, according to research published by In-Stat.
According to a new report, more than 40 percent of young adult U.S. households view internet video through their TVs at least once per month. This can be done through devices such as video game consoles and specially designed devices.
The In-Stat research report, Web-to-TV Video Changes Everything, also found that within five years the number of U.S. broadband households viewing web-to-TV will grow to 24 million.
"Once web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly," said Keith Nissen, In-Stat analyst. "Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience."
Already 29 percent of U.S. 25 to 34 year olds with game consoles use the devices to watch streaming video off the internet. In five years, there will be 7.4 millionU.S. broadband households that use media center PCs for streaming web-to-TV content, IN-Stat reported.
TV networks and broadband cable providers operators currently view online TV as additive to pay TV services. But In-Stat said web-to-TV will ultimately "force a complete restructuring of today's video services."
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